Radio 110: Sound bytes, short pitches, etc., etc.

When Deb Ferns, author of Babes with Bullets ™, released her book in early 2006 she wasn’t prepared for the numerous requests for radio interviews she received. Now, 500 + radio interviews later, she shares with members of The WOMA the ingredients for a giving a good radio interview. And stay tuned for more tips down the line on how to host your own radio show as for the last two years Deb has co-hosted a weekly show in Tucson called Business & Banter. FYI – if you joined in after Radio 101 began, just check the archives in “Business to Business” at The WOMA to catch up!

Radio 110

How many short sound-bytes and pitches do you have down pat in your radio interview? If the answer is fewer then two per segment, then go back to the drawing board and work on more! For each 12-minute segment, you need a minimum of two or even three products/product pitches that integrate.

For example, if I were a manufacturer of gun safes with a new product line and I was being interviewed on radio, I would make up a list of pitches based on firearm 1. vaults 2. safes 3. lockers.

Each of these three pitches is about a different type of product for a different use. I’d hone pitches that highlight something unique in each product line in a simple word or short phrase that will stick in the listeners’ minds.