Introduced at Media Day at SHOT 2012, the Baby UpLULA, developed by Guy Tal. As we arrived at Media Day, we really didn’t know what we’d see, other than the usual plethora of gadgets, firearms, and various other “things” that might or might not make it big in 2012. And then something caught my eye, like a shimmering new penny in a sea of asphalt – the UpLULA. The UpLULA is a clever gadget that helps shooters load magazines quickly, easily and painlessly. [Go to http://www.maglula.com/PistolMagLoaders/UpLULA9mmto45ACPmags.aspx and click "view demo"]. Inventor Ran Tal was manning his booth, and I couldn’t help but tell him how much I adore this product. Yes ADORE. After all, I am a delicate flower. When Mr. Tal told me he was the inventor, well I nearly tripped all over myself to hug this man! Sorry Mrs. Tal.
UpLULA was started in 2001 by Ran and Guy (father and son) Tal with the invention of their MagLULA, which stands for Magazine Loading and Unloading Accessory. Ran and Guy invented their LULA line, and maintain design, production, and quality control of the product in Israel. We spoke with Guy about the newest product introduced at Media Day, the Baby UpLULA, specifically designed for .22 and .380 magazines. I, for one, am extremely excited about this accessory, as I use .22s in my classes and some of the magazines, although spring-loaded and pegged for ease of use, aren’t so easy to load. This will do nicely, thank you.
Of course, if it were pink…. I did ask Guy if there was a chance we could get it in pink. I’m not sure he’s so keen on pink, but if there’s a market to sell to, I think he’d be all for it. I think his words were “I’ll think about it.” Hey, that’s a start!
Thanks Guy and Ran for a terrific product. Stay tuned for a product review on just how well this Baby works!
The 2010 SHOT Show afforded me many opportunities: time with some of my favorite gal pals, vacation time with hubby Brian, and a chance to experience some of the newest and most technologically advanced products offered by today’s firearms industry. At the 2010 Bass Pro’s Media Day at the Range, I was the lucky winner of PyramidAir’s generous donation of an Evanix AR6 Huntmaster, a beautiful walnut stock, 5-shot .22 caliber air rifle.
Note from Deb Ferns, Chair of The WOMA: I’ve been an event planner for more than 25 years, so I’m not a novice to watching big productions unfold. For the last four years I’ve been attending the Bass Pro Shops Media Day at the Range as a media guest – a position I love, by the way! This event takes place at a nearby range each year the day before SHOT Show opens. Coordinating this program is a BIG job, one accomplished by a member of The WOMA, Cathy Williams of CMG Marketing and Events. This year’s Media Day is just another example of how CMG Marketing & Events, along with Triple Curl PR, successfully staged a large media event for the fifth year, even when Mother Nature did not cooperate.
I asked Cathy to share some strategies with us on the event.
A ‘DAY AT THE RANGE’ STARTS 364 DAYS EARLIER THAN THAT …
The world of outdoor marketing and event planning can be complicated and fraught with peril—but experience and hard work are the keys to putting together an effective event such as Media Day at the Range.
Planning started immediately following Media Day 2009 and did not stop until the first bus pulled on the range parking lot. To ensure we had a successful event with nearly 750 people in attending or exhibiting, it was critical that all personnel working the event knew what their job was for the entire day right through tear-down. This included everyone from the parking lot attendants to registration personnel and even the volunteers helping with the raffles. This was the first year Media Day ever experienced bad weather during the event and so registration had to quickly be re-routed to the lunch tent. Since we had planned for inclement weather the change worked out quite well thanks to some very cooperative journalists and our registration personnel!
Thankfully the weather improved to some degree for the remainder of the day and the event continued with no further complications. Solving the outdoor marketing puzzle takes experience, intuitiveness and a passion for the business and attention to detail. Visit our new website at www.cmgmarketingandevents.com for more information.