Marketing to the fairer sex

So, I’m starting to chill a bit, getting ready for the weekend and reading my RSS Feeds and so forth. Now, over on The Women’s Outdoor News website, we’ve been having a spirited comment conversation about using words like “babe” and “chick.” You can check it out here, in Paige Eissinger’s blog called “Flying the Coop,” but in the meantime, here’s an interesting blog about the difference between marketing to women and to men. Our brains work differently, writes blogger Jon McCulloch in Marketing Society, and that’s why a lot of traditional marketing trends aimed toward men just don’t work with women (and vice versa). Read the entire article at  http://tinyurl.com/MarketingToTheFairerSex.

Don’t forget to read the last three paragraphs.

Go to photography school almost every day!

We all desire to take great photos, whether for a job or to enhance the experience of our own lives. And, learning to do that means learning about the digital world. Freelance writers know that good photo support not only helps to sell the story, but also adds bucks to the final check. Read more

Julie Goloski shoots superbly and blogs well, too

Keep up with The WOMA member Julie Goloski’s blog at http://juliegolob.com/news/, or follow her on Facebook at Julie Goloski Golob. This Team Smith & Wesson professional shooter and communicator knows how to use social networking to communicate with not only those who follow shooting sports, but also those who admire a strong woman’s career in the field of practical shooting. Way to go, Julie. This week, Julie is blogging about the 30th Annual Bianchi Cup Competition in Columbia, Mo.

To Blog or Not to Blog…

Are your e-mails long, detailed descriptions of events you attended or explanations about why you hold certain opinions? Do you send them to multiple recipients? Do you feel compelled to reply to every e-mail somebody sends you? Do you wish you could share your experiences, photos and opinions with even more people and get their feedback?

If you answered “yes” to any of these questions, then you are a perfect blogging candidate! If the writer inside you has been feeling stifled lately, you can unleash the beast in a blog.

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