Marketing to the fairer sex

So, I’m starting to chill a bit, getting ready for the weekend and reading my RSS Feeds and so forth. Now, over on The Women’s Outdoor News website, we’ve been having a spirited comment conversation about using words like “babe” and “chick.” You can check it out here, in Paige Eissinger’s blog called “Flying the Coop,” but in the meantime, here’s an interesting blog about the difference between marketing to women and to men. Our brains work differently, writes blogger Jon McCulloch in Marketing Society, and that’s why a lot of traditional marketing trends aimed toward men just don’t work with women (and vice versa). Read the entire article at  http://tinyurl.com/MarketingToTheFairerSex.

Don’t forget to read the last three paragraphs.