Free Marketing For You and Your Company!

Would you like a free marketing opportunity at the SHOT Show January 17 to 20^th, in Las Vegas?

The Shooting, Hunting, Outdoor Trade Show (SHOT Show) is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries.   There are over 2,200 exhibits and more than 40,000 attendees at this annual event.

One of the many benefits of your membership in the WOMA is to have your brochures and/or flyers at the WOMA booth, this year located at L344 near the Press Room. Maximize the value of your WOMA membership by letting us know if you want WOMA to be part of your marketing strategy! And remember this is free!

Let us know as soon as possible if you would like to have a threefold brochure or flyer at the WOMA booth by contacting Marsha@TheWOMA.com or Deb@TheWOMA.com.

ATTENTION MEDIA PROFESSIONALS

LAS VEGAS, Nev.—With the support of the National Shooting Sports Foundation, the seventh annual SHOT Show Media Day at the RangeTM will be on Monday, January 16, at the Boulder City Pistol & Rifle Range, Boulder City, Nevada.

You may register for this event by visiting http://shotshow.org/Media/Registration/. When you have completed your SHOT Show® media registration and elect to attend Media Day at the Range, you will receive a second email registration confirmation for Media Day. You must print and have with you to enter the event on January 16.

Due to an expected large turnout, and to allow for a safe and informative day, Media Day registration will close at 1,200 attendees and no later than December 15. Please be sure you pass this information on to all individuals from your publication or broadcast property who may want to attend so they can register. Unlike in past years, there will be no on-site registration on the day of event.

Be sure you visit www.media-day.com and take note of the entire list of exhibitors, including first-time exhibitors at this year’s event: Caracal, Sig Sauer, Benelli, Browning, Remington and many more. Exhibitors will continue to be added through December 1, so check back often.

Guest procedures are changing a bit this year due to the size of the event. If your guest is coming as media AND expects to shoot, etc., they MUST register on the SHOT Show site and receive the Media Day confirmation as noted above. If they are coming as a guest, which means they may not be able to test any of the firearms, they will have to register at the door as a guest and pay a $20 fee.

The reason we are placing this stipulation in affect this year is due to the fact that last year the #1 comment/complaint we received from the media survey conducted was the long lines to test fire product and often times there were guests shooting and asking questions of the exhibitors. This combined with the expense of ammunition and the expectation that we will have nearly 1,200 attendees at Media Day, has required us to suggest to the exhibitors to only allow media to shoot if there are lines at their exhibit.

A full schedule of events along with the bus schedule and hotel pick-up areas will be posted on the www.media-day.com website in December.

Media Day is open only to registered SHOT Show media and exhibitors. For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com .

Winning big in Vegas

Last week was an exciting time for the National Shooting Sports Foundation (NSSF) and the firearms industry. I have been fortunate enough to attend a number of Shooting, Hunting and Outdoor Trades Shows (SHOT Show) over the years. Not only was this year’s show packed, but I was particularly excited to see more products designed for women on the show floor than ever.

I also attended my first WOMA networking event.  What a wonderful opportunity to meet members of WOMA and talk about generating exposure for women in the outdoor industry! It was such a pleasure to meet and reconnect with some of the people who have pioneered the way into a traditionally male industry. Though not a huge gathering in number, the event hosted a talented and diverse spectrum of participants dedicated to the goals of The WOMA.

For those who didn’t have the opportunity to attend, Kim Pezzeminti of Doeville.com graciously donated several beautiful door prizes at the event. One of these prizes was a beautiful, bronze and peach, freshwater pearl and antler shed necklace with matching earrings. I admit to fully thinking, “Ooh, pick me!” for the drawing and it must have paid off.  I was a very lucky winner, not only for the beautiful jewelry, but for the opportunity to meet others dedicated to promoting women in the outdoor industry.

~Julie Golob

Check out SHOT Show blog

The National Shooting Sports Foundation hosts a SHOT Show blog that keeps its members and guests informed about the upcoming SHOT Show, to be held in Las Vegas on Jan. 19-22,2010. If you are not a member of the NSSF, check out its benefits particularly use of the NSSF Member Lounge while at the show and access to the NSSF Business Center.